Jayme Franklin recently attracted attention after appearing at the White House during President Donald Trump’s signing of an executive order on childhood vaccine recommendations.
The August 10, 2026, event also featured Health Secretary Robert F. Kennedy Jr. and focused on spacing out certain childhood vaccinations, including the MMR vaccine. Franklin’s presence alongside Trump has added to her growing visibility in conservative media and political circles.
Jayme Franklin's Early Life: Age, Family Roots, and Upbringing in Northern California
Jayme Leagh Franklin was born around 1998, which puts her in her late twenties now. She grew up in Northern California, though she hasn't shared many specifics about her family or exact hometown. That part of her life stays pretty private, and honestly, she seems to prefer it that way.
Here's the interesting part, though. She went to college at UC Berkeley, a school known for being one of the most liberal campuses in the country. For someone who'd later become known for conservative commentary, that's not a small detail. It's actually kind of the whole story.
Franklin has talked about feeling out of step with the culture at Berkeley. She once had her eye on a career in fashion, but she felt that industry had been taken over by progressive politics, leaving little room for someone with her views. So instead of finding her footing there, she started building something of her own.
She graduated in 2020. If you remember what that year was like, you know it wasn't exactly a normal time to be entering the workforce. Between the pandemic and the political chaos of that election year, most graduates were just trying to figure out what came next. Franklin, though, didn't wait around. She jumped almost immediately into political and media work.
What stands out about her story is that it's not the typical "grew up in a conservative household, always knew where I stood" narrative you hear from a lot of young commentators. Hers reads more like someone who found her politics through friction, by being surrounded by a culture she didn't agree with and pushing back against it. That's become a real part of her appeal.
Inside Jayme Franklin's Married Life: Husband Drake Franklin and Daughter Vivienne
Franklin is married to Drake Franklin, and together they have a daughter named Vivienne. The family lives in Washington, D.C., which makes sense given how much of her career runs through the city.
She doesn't really separate her family life from her public work. If anything, she leans into it. Marriage, motherhood, faith, these aren't things she keeps quiet about to seem more relatable. They're basically the foundation of everything she talks about publicly. She's said before that living out those values is part of the argument she's making against what she calls toxic modern feminism.
That's a bit different from how a lot of women in media and politics handle their personal lives. There's often pressure to keep family stuff out of the spotlight so people take you more seriously professionally. Franklin goes the other way. Being a wife and mother is front and center for her, not something she downplays.
Not much is publicly known about her husband Drake. He's not really a public figure himself, and the couple seems to keep most of their day-to-day life private. From what has come out, though, it sounds like they've built a home life that lines up with everything Franklin promotes in her work: faith, stability, and pushing back against what she sees as a broken dating and relationship culture these days.
She's brought up motherhood a lot in interviews, usually talking about how she balances running a growing company with raising a young kid. She frames the two as working together rather than competing with each other. It fits with the bigger message she's built her brand around, that women shouldn't have to pick between having a career and having a family. Agree with her politics or not, that idea clearly shapes how she talks about her own life.
Jayme Franklin's Career Journey: From the White House to Founding The Conservateur
Before Franklin ever started a media company, she was working inside Republican politics. She interned for a U.S. Senate office early on, which gave her a firsthand look at how legislative work actually happens. From there, she joined the Trump 2020 campaign as a coalitions coordinator, a job centered on building relationships with different groups and interests.
That led to something bigger. She ended up serving as director of correspondence in the Trump White House, handling communications at a pretty high level of government. That's a lot of responsibility for someone still in her twenties. She also picked up experience working in broadcast media, which rounded out a résumé that mixed political strategy with communications work.
Then she made a shift. Back in November 2019, while she was still in school at Berkeley, Franklin started The Conservateur. It's a lifestyle and commentary brand built for young conservative women. What's worth noting is the timing here. She launched this company before she'd even graduated, well before her time at the White House. So really, the entrepreneurial move came first. Everything else just added to her credibility later on.
The idea behind The Conservateur was pretty specific. She wanted a place where fashion, beauty, culture, and politics could all exist together, but from a conservative and Christian point of view. Franklin has talked about how mainstream lifestyle media leaned so far into progressive ideas that there wasn't really a home left for women who didn't share those politics. That's the gap she was trying to fill.
And it worked. The Conservateur grew into a genuinely influential platform. It's profiled a lot of well-known women in conservative circles and built a following of hundreds of thousands of people. Franklin's own name grew right along with it. Her work has been covered by outlets like The New York Times, POLITICO, The New Yorker, Glamour, and The Wall Street Journal, and she shows up on Fox News pretty regularly now.
In 2025, she added another project to the mix: a podcast called "Sincerely American." It covers a lot of the same ground her brand always has: pop culture, social media, fashion, and beauty, just filtered through a conservative lens. It's really an extension of the same playbook that built The Conservateur in the first place. Meet young women where their interests already are, then bring in the political and values-based commentary from there.
Jayme Franklin Steps Into the Spotlight at Trump's Childhood Vaccine Order Signing
In August 2026, Franklin's profile jumped again when she showed up at the White House for the signing of a major executive order on childhood vaccines. On August 10, President Trump signed an order aimed at changing the federal childhood vaccine schedule. It cuts the number of recommended vaccines from seventeen down to eleven, and it pushes for combined shots like the MMR vaccine to be given separately and spaced out over time instead of all at once.
Franklin was there in the Oval Office when it happened, standing with a group that included Health and Human Services Secretary Robert F. Kennedy Jr., NIH director Dr. Jay Bhattacharya, and White House deputy domestic policy director Dr. Heidi Overton. National coverage of the signing noted her presence directly, identifying her as the founder of The Conservateur, with some outlets simply calling her a conservative activist.
This order is part of a bigger push from the administration, and from Kennedy especially, to change how childhood vaccinations work in the U.S. It builds on earlier attempts from earlier in the year that ran into legal trouble, including a federal judge blocking a related move by the CDC. Since vaccination requirements for schools are mostly handled at the state level, this executive order works more like a strong recommendation than an actual mandate. It doesn't have direct legal authority over the issue, but it's clearly meant to shift how people think and act on it anyway.
For Franklin, being at an event like this says a lot about where she's landed. It's a different kind of visibility than doing media commentary from the outside. Standing in a room with the president and top health officials during a major policy announcement shows a level of access that goes beyond just talking about politics. It's a sign that the influence she's built over the years through The Conservateur and her broader media work has turned into real standing in conservative political circles, not just commentary from the sidelines.
Put all four of these pieces together, her early years shaped by pushing against the culture around her, the family life she's built on traditional values, a career path that took her from Capitol Hill internships to running her own media company, and now this recent White House appearance, and you get a pretty clear picture. Her personal beliefs and her career have basically moved together the whole way. However you feel about her politics, Franklin's story says something about how young conservative voices are gaining influence these days. Not through the usual gatekeepers, but by building their own media brands aimed straight at an audience they say has been overlooked.